For a Cause: SM to SM Color Fun Run For Yolanda Survivors


Last May 12, SM announced their fundraising event for the Yolanda Housing Project.

An SM to SM Run is set on June 15 to raise funds for the victims and survivors of typhoon Haiyan, locally known as Yolanda, which hit parts of the Visayas region November of last year.

SM City Davao and SM Lanang Premier along with its partners will mount the city’s first color fun run which will start and end in SM City Davao, with the 21k turn around point in SM Lanang Premier.

To accommodate different types of runners, there will be 3 main categories: 21-kilometer with a registration fee of P500, 15-kilometer with P300 and 3-kilometer at P200. Up to P75,000 worth of prizes await the participants. To add to the excitement, special prizes has been prepared for fun categories: (1) Most number of family members joining the run, (2) Couples, (3) Pet dog and masters, and (4) Masked Hero Costume. All proceeds of the event will be donated to the SM Cares Yolanda Housing Project.

SM Supermalls assistant vice president for marketing Russel Alaba encourages everyone to join the cause, “Your participation in the SM to SM Color Fun Run will help the Yolanda survivors rebuild their lives.”

The Yolanda Housing Project is part of SM Foundation Inc. and SM Cares’ recovery and rehabilitation program for the victims of the typhoon. After the onset of the calamity, SM Foundation immediately activated its Operation Tulong Express which deployed teams in affected areas to conduct relief and medical missions. Last December, SM committed to building typhoon-resilient houses for 1,000 affected families. SM started building the SM Cares Village in Brgy. Polambato, Bogo, Cebu last December 23, which will benefit 200 families who lost their homes from the typhoon.

“A house is projected to cost roughly P200,000. It will be disaster-resilient so the buildings are safe and sustainable,” SM City Davao assistant mall manager Engr. Nick Santos shares.

The houses are designed with concrete ceilings and proper ventilation and composed of 5,000 psi pre-cast walls to accelerate the conventional building method. It is expected to withstand a typhoon with a maximum wind velocity of 250kph without major damages. There will also be a community center with a playground and a basketball court.

Apart from Bogo City, the program will be extended to Ormoc, Palo and Tacloban in Leyte; and Concepcion in Iloilo.

Registration to the SM to SM Run will start on May 16 at the Yolanda booths located at the ground floor of SM City Davao and the upper ground level of SM Lanang Premier.

For inquiries, call SM City Davao at 297.6998 or SM Lanang Premier at 285.0943. Like and follow SM City Davao and SM Lanang Premier on Facebook, Twitter and Instagram for event and promo updates.

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