Globe Telecom to Offer Free Facebook Access for its 36 Million Subscribers
1/03/2014
Collaboration with Facebook to bring together
first-of-its-kind customer experience innovations such as availability in all
Facebook mobile platforms, advice of charge notifications, one-click to
purchase data plans & data access lending to access links outside Facebook
Setting another unprecedented
milestone in Philippine telecommunications, Globe Telecom is giving the telco’s
over 36 million subscribers free access to Facebook on mobile phones for an
initial period of three (3) months. Globe worked closely with Facebook to
enable customer experience innovations for the best free Facebook offer yet.
Available to all Globe Prepaid,
Postpaid, and TM subscribers using feature phones and smartphones* and
accessing either through the mobile site of Facebook or the Facebook app, users
can post, like, comment, chat, add friends, upload photos, share posts, and more
on Facebook without the need for Wi-Fi.
Aside from offering Facebook at zero
data charges, the collaboration between the two global companies has also paved
the way for subscribers to enjoy first-of-its-kind customer experience
innovations.
Working with Silicon Valley-based
Facebook engineers, Globe has put together innovations that cover key
milestones in the customer experience journey such as availability of access on
feature phones and smartphones across all Facebook mobile platforms whether via
the Facebook app or Facebook’s mobile site m.facebook.com; no billshock or “nakaw
load” as customers will be notified if they will incur data charges once a
link that leads out of Facebook is clicked; and one-click registration to the
data plan of choice to continue browsing without having to leave the site. Recommended
data plans consider a subscriber’s available prepaid balance and/or megabytes
(MB) balance of existing data plan.
Moreover, customers with not enough
prepaid load can “loan” a 10MB data plan for only P10 which will be deducted on
their succeeding top-up so they can fully explore content outside Facebook,
making the experience seamless and worry-free.
“Once again, Globe has proven that
it is the mobile data service provider of choice by industry and technology
leaders around the world with this breakthrough partnership with Facebook to
give our 36 million subscribers uninterrupted, seamless, and worry-free Free
Facebook experience. This is collaboration at its peak, which has resulted in
the best and most innovative Free Facebook experience yet,” said Peter Bithos,
Senior Advisor for Consumer Business at Globe Telecom. “
Globe is progressively rolling-out availability of the Free Facebook service to cover all its subscribers by October 31, 2013.
Bithos added, “Over the past months,
the engineering, business development and marketing teams at both Globe and
Facebook have worked together to plan and design the customer experience from
scratch – which includes making the service available across all Facebook
mobile platforms, rolling out a system that alerts users once they are about to
click a link that will incur them data charges, paving the way for subscribers
to easily subscribe to a data plan without having to leave Facebook, and
allowing data access lending for subscribers who don’t have enough prepaid load
to continue browsing links outside Facebook. This service testifies how Globe
is transforming itself beyond just an access carrier. Globe is striving to be a
leading digital brand catering to the needs of digital Filipinos who need to be
connected to their social circles around the world.”
"Facebook’s mission is to
give people the power to share and make the world more open and
connected," said Chris Daniels, vice president of partnerships at
Facebook. “Globe understands the opportunities giving people access to the
Internet brings and we’re thrilled to be working with them to give Globe
subscribers access to Facebook without data charges across our apps and mobile
website.”
Starting October 31, 2013,
subscribers can dial *143# and select FREE FB to know more about Globe Free
Facebook.
#
# #
*Except
BlackBerry. Free Facebook will soon be
available to Nokia Xpress and Opera Mini users
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